Not too long ago, social media helped businesses get ahead of the competition. But nowadays, businesses need social media in order to keep up with the competition. The importance of social media for any business, especially financial advisors, can’t be understated.
So what are your firm’s social media options?
There are three options when it comes to selecting a platform for your social media strategy: you can either buy a program, build one, or subscribe to one. But the main things to keep into consideration are the three C’s: Content, Compliance, and Collaboration. These three components are vital for financial advisor social media marketing plans. Engaging, compliant content engages both prospective and current clients. With a collaborative social media management platform with integrated compliance software, your firm will be able to create and schedule your marketing materials easily with maximum cost efficiency. Incorporating content, compliance and collaboration into your firm’s social media solution will produce the best performance results for your firm. Here are some of the details about your options for financial advisor social media marketing.
Buying A Social Media Program
If you have the money and time to invest into a social media program, then go ahead and buy one. Buying social media is not a simple purchase because several components, both software and content services, are needed, and they are typically purchased separately, then integrated, in order to solve for the 3 C’s of social media. A buyer therefore needs to have an integrated design prepared for the product (to ensure the product will function properly) and process (so that an efficient and effective process can be achieved).
Buying a social media program allows you to somewhat customize your specifications, but you are limited by the capabilities of your software provider and vendors. The downfall of buying a social media program is you have to invest a significant amount of time and money, and it’s an ongoing process.
Building A Social Media Program
When it comes to social media marketing for financial advisors, building your own social media program could have many perks. However, with these perks come many complexities, such as finding the right developer, integrating marketing capabilities, and being completely knowledgeable about the nuances of the program. Unless you’re a large corporation with unlimited resources, building your own social media program isn’t much of an option. The complexities are many. If you’re able to successfully build a social media program, you have complete control over it. However, getting to that point is the hard part.
Subscribing To An All-In-One Social Media Solution
Subscribing to an all-in-one solution fits what most financial advisors and firms are looking for, a working fully-proven commercialized solution. While the subscription isn’t going to be completely customizable, it can be implemented within one month, in most cases, and you won’t have to spend a lot of time and money putting it in place. And the best part about it is you can review and test the program before you pay a subscription fee to ensure it’s exactly what you need. It’s the ultimate solution for social media marketing for financial advisors.
SocialFinServ is the best social media solution for financial advisors because we help resolve the three C’s: Content, Compliance, and Collaboration. Our all-in-one solution helps financial advisors and firms stay within a budget, engage more clients than ever before, and constantly build your brand. To learn more about how our services can benefit you, be sure to contact us.