There are some financial advisor digital marketing strategies that work effectively for some people, but not for others. While social media in financial services is widely known as an important part of any marketing strategy, videos haven’t really taken off as being used frequently. However, creating videos specifically for social media can provide many benefits, such as creating a personal relationship with viewers and demonstrating your expertise verbally. You may have never thought about the possibility of creating social media videos as part of your financial advising marketing strategy, but here are some reasons why you should consider it.
Videos Are Viewed as More Personal
How many times have you heard people say a certain video “spoke to them?” This usually happens with audio rather than written words. When developing a social media marketing strategy, you’ve likely targeted your audience and potential clients. Creating videos specifically for this demographic is a great way to “speak to them” so you can relate to them on a personal level. When a personal connection is made, the consumer is more likely to engage with you and a business relationship can be slowly developed.
The Type of Social Media Video to Consider
There are several different types of videos to consider when creating your financial advisor digital marketing strategy. Focusing on selling your services will sound like a long commercial, which no one wants to sit down and watch or listen to. A financial advisor can position themselves as an expert and create a better relationship with viewers by creating some of the following types of videos:
- Documentary. People like to hear stories because they can relate to them in different ways. You could create a story about how you successfully helped a client without making it sound like an advertisement. Even if your viewer’s situation is vastly different than the one in your documentary, they still can relate to a real-life situation.
- Tutorial. Some people simply don’t know what to do with their finances and are too shy or embarrassed to seek out a financial advisor. Creating a tutorial video can relate to this audience and more. You’d be surprised at how many people want more information about financial matters, so a tutorial video can position yourself as an expert.
- Interview. An interview-style video is typically where you will sit down and look straight at the camera. This is somewhat less engaging than the other two types, but can still relate to a specific type of viewer. You can choose to demonstrate your knowledge and expertise in the industry or talk about the newest happenings on a particular topic.
Are Social Media Videos Worth The Time Investment?
When it comes to social media for financial advisors, generating the highest quality content without making a significant time investment is important. Creating videos can take up a lot of time, but once the video is created, then you can use it for years to come. Given a video’s ability to relate to people personally and potentially find a new market to advertise to, most advisors say it’s well worth the effort to incorporate social media videos into your marketing strategy.
SocialFinServ understands all the challenges financial advisors must go through to market their business. There are many financial advisor digital marketing strategies, and our All-In-One solution has proven to be valuable for financial advising firms. To learn more about the different strategies available and how we can help you reach your goals, contact us today.