Many financial advisors tweak their marketing strategies throughout the year in order to generate better results and build their business. While a social financial network can always continue to grow, itís usually a valuable strategy to utilize various resources as well. Google AdWords gets a lot of notoriety because financial advisors can target certain keywords to help them show up at the top of the Google search results list. This seems like a simple way to build a financial advising business with little effort, but there are certain tips to keep in mind for it to work to your advantage. Here are some important Google AdWords tips to consider.
Adwords Can Be Valuable Additions To Your Strategy
The keyword here is ďadditions.Ē Investing all of your time and effort into Google AdWords to build your business may not give you the desired results. However, as an addition to your marketing strategy, financial advisors could see some value in using AdWords. With Google AdWords, you will only show up in the search results if a person searches for the keywords associated with financial advising. The reality is there usually arenít thousands of people searching for a financial advisor in your area every day. This is why financial advisor social media marketing combined with Google AdWords could be more beneficial than only investing in AdWords.
Measure The Results
As with any marketing strategy, measuring results is important so you can make adjustments as needed. And regarding social media in financial services, using the right keywords can make a big difference in the success of your strategy. Analyze which keywords are successful and which arenít giving you the results you desire. You can also take a look at the clickthrough rate and conversion rate, among other measurements, to see how many people are clicking on your ad and how many of those clicks actually turn into new clients.
Activate Geolocation Settings
Your social financial network may span worldwide, but you also may only want to extend your business out a certain amount of miles from where you live or work. Activating geolocation settings in AdWords can ensure your advertisements only appear for people in your area. Itís also a valuable tip to activate geolocation settings since you can save money by preventing you from blowing your budget on clicks from users far away from your location.
Schedule Ads For Certain Times
Ad scheduling might make sense for financial advisors who only work during a certain timeframe. Your social financial network is always active, but if you use Google AdWords with the intention of having potential clients call you, then you can schedule your Google ads to appear only when you are working. Once you gain a decent sample size of data over the span of several weeks or months, you can get a better idea of what time of day works best to display your Google ads.
SocialFinServ takes social media in financial services to new levels. With our All-In-One solution designed specifically for the financial industry, we work every day to help financial advisors reach more clients and stay ahead of the competition. Donít hesitate to contact us to see how our solutions could complement your Google AdWords strategy to help build your business.