Social media is constantly growing and gaining importance in different ways, and the importance in the financial advising world has never been greater. When it comes to financial advisors and social media, you may be leaving some great opportunities on the table by not utilizing it properly. Here are several ways you can make social media marketing work for you in 2018.
Share Consistent and Informative Content
One of the keys to the best social media marketing for financial advisors is to be consistent with the amount of content you share and always share informative articles. Users and clients today want to feel like they have a personal connection with their advisor, and there’s no better way to do so than through financial social media marketing. Avoid selling yourself directly, but do share articles and content highlighting your strengths and expertise.
Communicate Effectively and Clearly
The ability to communicate effectively and clearly on social media can set you apart. When clients look at your social media account, they want to get the sense you’re a real person who can connect with them in multiple aspects of their lives. Posting content not relevant to financial matters or not communicating clearly can send potential clients elsewhere.
Use Multiple Social Media Channels
One of the most overlooked aspects of social media marketing for financial advisors is having an account on multiple platforms. One single platform isn’t better than the others, because most users don’t have an account for every one. To make social media marketing work effectively for you in 2018, you have to engage with users across multiple platforms. This will not only help you maximize your reach, but it will also establish you as a skilled professional in multiple ways.
Develop an Outreach Program
Developing an outreach program for your financial advising firm is one of the best things you can do to make social media marketing for financial advisors work. When the team of advisors at your firm works together for a common purpose, everyone will benefit both directly and indirectly. Share content with one another and build your network in different ways so your work reaches as many people as possible.
SocialFinServ has a solution to help financial advisors and social media come together to build a strong force in the financial services industry. Since we work specifically in the financial services industry, our all-in-one solution is tailored to generating quality and relevant content, distributing it effectively and ensuring compliance throughout the process. Be sure to contact us to set up a free consultation to see how our solution can meet your needs.