Trust is difficult to earn today, especially for financial advisors. With the popularity of robo-advisors soaring, human financial advisors have to adapt to the times and market themselves as being more trustworthy. There may not be a better way to build trust than through financial advisor social media marketing. Social media for financial services is arguably the best way to combat robo-advisors and to even set yourself apart from other human advisors.
A recent CNBC article references several building blocks to help make a financial advisor more trustworthy. However, social media can put an interesting twist on the referenced building blocks. Not only can social media for financial institutions build trust, but it can also provide a certain amount of interaction with potential clients and provide a perfect mix of the new and old ways of providing financial services. Here are some of those characteristics.
1. Provide Value Clients Want
Clients need to know what value a financial advisor brings to the table. When it comes to financial advisor social media marketing, value can be displayed in a variety of ways. Social media can be used to initiate a conversation and to start building a relationship. Potential clients don’t want to waste time meeting with an advisor unless they know what value they offer ahead of time. Social media is the perfect avenue to make that connection.
2. Keep in Contact Frequently
The best financial advisors contact their clients on a regular basis. This makes clients feel like the advisor has their best interest in mind, and also helps them feel confident knowing the advisor is constantly keeping up with their situation. Social media helps staying in touch easy and frequent.
3. Be Transparent
Transparency is really what sets financial advisors apart nowadays. Social media for financial institutions presents a perfect opportunity for advisors to respond to followers comments. Just be sure you follow the compliance rules.
4. Listen and Keep Clients Involved
Social media for financial services can help start the trust-building process. However, you will eventually have to meet with clients in person or over the phone. It’s important to listen to your client and understand their needs are different from others. Keep them involved in all aspects of the services you offer, including status updates, new opportunities and more.
At Social Financial Services, we strive to provide the best social media software to incorporate your social media platforms and human interaction into your business. For more information about how we can benefit you, contact us today!