There are plenty of ways financial advisor social media marketing can impact your business in a positive way. However, there might be even more things you shouldn’t do in order to produce more referrals. We’ve seen many social media nightmares companies have gone through over the years, so avoiding those situations as much as possible is ideal for the short-term and long-term growth of your business. Here are some of the most important things you shouldn’t do when it comes to financial advisors and social media.
Don’t Send Out Typical Marketing Articles
People on social media can easily identify a legitimate article from a fake one. Sharing non-authentic articles will label you as someone simply going through the motions to be active on social media, but you really don’t want to put forth the effort to create unique and engaging content. If you send out too many of these articles, your readers will filter them out and likely stop following you.
Don’t Post Unless it Builds Your Reputation
You don’t have to be a social media finance expert to know the best articles to share are your own. Sharing an article and including a clever statement about it won’t do your reputation any good. In fact, your readers may even label you as lazy if you continue to do it, rather than creating original content.
Don’t Be Inconsistent With Producing Content
One critical component of financial advisor social media marketing is being consistent. In order to retain a follower, you must create and share thought-provoking content, and you must provide the content on a regular basis. If you’re inconsistent, then consumers will gravitate more toward following people they know they can rely on.
Social media is not the place to sell your services. The best connection between financial advisors and social media is building relationships and fulfilling needs of consumers. You can fulfill these needs by creating useful content showcasing your talents, experience and expertise. Avoid directly talking about these attributes, so you don’t seem like a salesperson.
Don’t Be Restrictive
Restricting your social media usage to only the principals of the business is boring, and can seem like you’re just going through the motions. In order to best maximize your firm’s reach, implement an employee advocacy program. Getting all advisors on the same page with goals and your firm’s mission statement will go a long way in creating a cohesive unit and benefitting the business in multiple areas.
SocialFinServ has seen many financial firms fail by not utilizing financial advisor social media marketing properly. The whole goal of social media for advisors is to maximize reach in order to produce more referrals. If you need guidance on how to use social media most effectively in your firm, or would like to learn more about our social media solutions, don’t hesitate to contact us at any time.