With over 500 million users on LinkedIn, chances are a potential client will search for you on LinkedIn before doing any sort of business with you. This goes for any type of professional, but especially for financial advisors. LinkedIn is one of the best financial social networking sites to give a great impression to potential clients and clearly demonstrate your expertise on how you can help them. People today look for validation before working with a financial advisor, so here are some tips to help you make a great impression with your LinkedIn profile and earn more clients.
Use A Professional Photo
Your photo is likely the first thing a person will see on financial social networking sites. Use a current and clean professional headshot to make the best impression. LinkedIn is not the place to put a picture of you and your pet or anything else as your profile picture.
Make Your Headline and Summary Pop
Your headline and summary need to speak to your audience and potential clients. When it comes to social media in financial services, clients want to know about your expertise and how your expertise applies to them. Write your headline and summary clearly, concisely and do your best to relate to your targeted audience.
Post Articles to Demonstrate Your Expertise
Whether it’s your own original content or outside articles, posting industry-relevant content shows you’re connected and demonstrates your expertise. The key to financial advisor digital marketing is sharing enough content to bring potential clients back to your page, but not sharing too much to potentially overwhelm them.
Link to Your Company’s LinkedIn Profile
You want to make it as easy as possible for potential clients to associate with your company. Add a link to your company’s LinkedIn profile in your profile so people can easily learn more about it. Simply adding this link can provide a major boost for your own credibility.
Don’t Forget Your Contact Information
Finally, be sure to add your own personal phone number, email address, links to your other financial social networking sites and any other way clients can contact you. Of course, anyone can use the messaging feature on LinkedIn, but providing other ways to contact you is always a good idea.
SocialFinServ is the expert when it comes to social media in financial services. With an estimated 80% of your clients being active social media users, it’s critical to keep them engaged with you and your brand. Let us demonstrate how our all-in-one solution can streamline and revolutionize how you utilize social media. Don’t hesitate to contact us today to set up a free consultation.