Every financial institution should encourage financial advisors to utilize social media as much as possible. However, there are two main reasons why social media for financial advisors is challenging: time and technology. Creating and conveying original thought-leadership and promoting employee advocacy can be a major challenge for financial institutions, simply because advisors don’t have the […]
Adopting a social media policy for your financial firm is invaluable. There are plenty of challenges and obstacles to overcome with social media for financial institutions today, but the benefits far outweigh the downsides. The key to adopting the best social media solution is identifying and removing any of the obstacles your institution may face. […]
There are plenty of ways financial advisor social media marketing can impact your business in a positive way. However, there might be even more things you shouldn’t do in order to produce more referrals. We’ve seen many social media nightmares companies have gone through over the years, so avoiding those situations as much as possible […]
Any financial firm that doesn’t think social media plays a large role in their business is greatly mistaken. Plenty of facts and evidence are available to clearly provide guidance on how and why financial advisor social media marketing is so important today. In fact, it’s come to the point now where financial firms need to […]
Building an employee advocacy program can significantly benefit your financial institution in multiple ways. On one hand, the program should raise employee morale and support a collaborative working environment. On the other hand, institutions generally see an increase in productivity and a natural boost in reach to highlight your firm’s thought-leadership and brand mission statement. […]
Advances in technology, especially with social media, have changed the way businesses around the world operate today. The same is true in regards to social media in financial services. Large institutions like Fidelity, Wells Fargo, Merrill Lynch and several others are utilizing social media for their financial advisors in an attempt to connect with potential […]
With the billions of users across all social media platforms, it seems like an easy task to even get a few thousand social media followers. However, the sheer amount of users won’t always translate to quality followers unless you give them a reason to follow you. Financial advisors can build their social financial network in […]
Occasionally people take social media for granted. There are nearly two billion users on Facebook, over 500 million users on LinkedIn and over 300 million users on Twitter today. It took social media just two years to reach 50 million users. This is an astonishing statistic when you compare it to other traditional means of […]
When it comes to social media in financial services, there are great opportunities to build relationships with prospective and current clients. However, social media also creates some vulnerabilities if you aren’t careful. When used appropriately, social media can help set financial advisors apart from the competition, while building their financial firm in the process. Here […]
Any financial service expects and relies on their financial advisors to bring in new clients. No matter how good and knowledgeable a financial advisor is, you have to look at the bottom line and see the overall value they bring to the business. That doesn’t mean the advisor should be fired if they aren’t adding […]